CONJURE creative
CREATIVE DIRECTION / MARKETING DESIGN / ART DIRECTION / COPYWRITING
This page shows a small selection of creative direction content for Conjure photoshoots, marketing, web design and social from our FW 21 campaign. I oversaw art direction for photo and video, led website design, created marketing language and verbal identity, and design directed a host of Instagram, Tiktok, Facebook and Google campaigns. We have seen extraordinary growth to date, showing that the mix of high and low brow — intellectual aesthetic references + cheeky humor, designer interiors + a box of pizza, etc. — has registered with our target demographic.
Full credit for our growth strategy direction across the various platforms goes to my outstanding colleague Lauren Evans. Our phenomenal photographers for the items I selected below are Seth Caplan (lifestyle) and David Haartz (ecomm). And our wonderful videography team for the below reel is Adam Barish and Vasilios Sfinarolakis. Our models for the FW21 campaign were Liz Harlan (America’s Next Top Model), Keenan (Ford Models), and Kim Shui.
Below is a highlight reel from a photo/video shoot that I art directed and styled (interiors, accessories, fashion and model styling):
New product social highlights:
The below two videos are two of my favorite IG ads from the campaign:
Email campaigns:
A few favorite hero images:
Business card designs:
Some cheeky IG story highlights:
A sample of the designed IG grid:
Lastly, the irreverent 404 page:
